True, one does not need to have high expectations for employee and customer magazines, in the end, no one will have to buy them. But no one will have to read them either.
The truth of the matter is: Just because customers, employees and members receive publications, newsletters or magazines for free, they do not definetly become readers. Customer and employee publications find themselves in constant competition with other publications—for free or for sale.
Professional editorial work, design and the right distribution channel are decisive factors that tip the scales. Indeed, the media can also play to strengths which others lack, for the benefit of customers, staff and members. |
|
|
