They say you should only trust those surveys you have forged yourself. As a matter of fact, you should only trust scientific results you had verified yourself.
The utilization of the possibilities of empirical social science is, of course, part of the planning process for communication.
It is equally important, to professionally analyze third party research, their quality and relevance. Do they measure what they claim to have measured? Are the results valid, are they representative?
Many questions – we can provide you with the answers.
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