A state-of-the-art website is not enough.
It goes without saying.
Online PR is a tool which opens up an increasing number of possibilities and, therefore, wields ever greater power in the array of communication tools.
It encompasses the website which has the right content, the right functionality and technology. It also includes the use of third-party Internet platforms, the development of the right strategies in order to be found by search engines and the careful deployment of interactive and personal tools.
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