True, one does not need to have high expectations for
employee and customer magazines, in the end, no one will have
to buy them. But no one will have to read them either.
The truth of the matter is: Just because customers, employees and
members receive publications, newsletters or magazines for free, they
do not definetly become readers. Customer and employee publications
find themselves in constant competition with other publications—for free
or for sale.
Professional editorial work, design and the right distribution channel are
decisive factors that tip the scales. Indeed, the media can also play to
strengths which others lack, for the benefit of customers, staff and