A state-of-the-art website is not enough.
It goes without saying.
Online PR is a tool which opens up an increasing number of possibilities
and, therefore, wields ever greater power in the array of communication
It encompasses the website which has the right content, the right
functionality and technology. It also includes the use of third-party
Internet platforms, the development of the right strategies in order to be
found by search engines and the careful deployment of interactive and